Technical Optimization for SEO

The technical optimization for SEO

You want to put the odds on your side to seduce Mister Google! If the writing is indeed the nerve of the war in SEO, technical optimization is necessary.

You are not an expert in the field? Never mind, here are some simple techniques in this article, to improve your site.

I know sometimes it is difficult to do all the things to apply, from website design to technical optimization of SEO. For this, I recommend you to visit the agencies who work on it.  On a little search, you can find many companies that provide SEO services but if you need my recommendation, I suggest you visit Cybexo Inc. This company has a huge network of each team, also they work professionally and provide fast results.

Compare the power of your pages and the duplicate content

In SEO, the big spring cleaning is all year long. So start by sorting. Pages that have not (or almost) generated visits for a year are considered inactive, they can affect SEO.

It is not enough to delete all inactive pages blindly. If some pages are needed, others can be improved and turned into active pages.

In the first step, Start by listing the least frequented pages (except pages whose purpose is not to generate traffic like "contact", "legal notice" or "delivery condition").

For that, use for example Ahrefs, Moz, and SEMrush to see the domain authority.

In step two, Find and analyze the source of the problem. The page lacks content? This one is to optimize? The topic is no longer relevant or your page appears wrong?

In third, treat the problem. Depending on the case, several solutions are available to you:

Your page generates little traffic and you think that this is due to its content that is not qualitative enough? So improve it.

For example, you can update it, add inbound and outbound quality links, check the relevance and highlight of your keyword, add artwork and share your page on your social networks.

You find that your page lacks content? So merge the pages that treat the same subject into one! Delete old pages and make 301 redirect links to the URL of your new page.

In spite of a light traffic, your page can be useful for a minority of Net surfers or constitute a source of income? Then just de-index the Google page and leave it online. It will not have an impact on SEO!

Finally, your content does not generate any traffic and you think that your page is simply unrecoverable? So do not waste time, delete it and unindex it (redirection to code 410). Your site should only contain quality pages.

Moreover, always in this optical cleaning, do not hesitate to check that each page has unique content. Indeed, duplicate content can explain bad results.

That's it, your site is now clean and brand new! We can already see it emerge from the depths of Google. Let's continue polishing it.

Identify and repair broken links

It's now time to locate and repair the broken links on your own site. First, note that when Google identifies 404 errors on your website, it does not necessarily have a direct impact on Google's placement in the search results. However, this can taint the "user experience" or harm your netlinking, so do not let them go.

You can use the Check My links extension and insert the URLs of your pages to check that there are no weak links. You will not only get an overview of all the errors on your the site, but you will also get a list of all the backlinks that point to these errors.

If the 404 errors are for quality backlinks, it is important to fix them first. Start by contacting the webmaster to kindly ask him to repair the link in question. It's in your interest for both

The webmaster does not answer you? To arrange for webmaster a wrong link to point to your page. To do this, simply set up a 301 redirect. You can use the Yoast SEO Premium plugin on WordPress for example.

If the 404 errors concern other pages of your website, it must come from your site map. Use an HTTP header analysis tool to check the URLs of your site map. These free tools are very easily found on the web, here are some names to help you Online Free Tools, Webrankinfo, Security Header, Ahrefs.

Once the problem is determined (404, 403, 410 or 500 errors), you can still dive into your site code (if you have some HTML basics) or call a developer to the rescue.

Your site must be unique for Google Index

Are you still in the mood to attract the favors of search engines? So note down one thing, Google hates duplicates. To prevent your site from being penalized, make sure that Google Index has only one version of your site.

For security or for any reason, you have made several versions of your site.

It may be the same site in your eyes, but for Google, it is not necessarily the case. You will have to redirect all these versions correctly so that the search engine does not see them as four distinct sites.

To find out if everything is in order, simply enter the address of each version of your site in your browser and watch if each version directs to one and the same URL: https://cybexo.com

Move your website to the next level

Yes, on the website, speed is important! Check the speed of opening a website, useless size of pictures, gifs or videos, so the website will take less time to load or execute all the attributes.

 The loading time of a page is called the Page Speed. At first glance, it does not necessarily have a direct impact on SEO. However, Page Speed ​​does affect the user experience.

Have you ever had the time to load a page that discourages you and moves you to change sites? Do not overestimate the patience of your visitors, they can very well turn around. This can increase your bounce rate and affect your positioning.

To have an overview of the loading speed of your website, you can use the tools google search console to get detailed reports.

Optimize your snippets

As we have discussed snippets back. Take care to optimize your content to appear in position 0.

For that, I advise you first of all to follow the steps

•          A mobile-optimized blog
•      HTTPS installed

All is ok for you? You only have to:

•        Use a lot of subtitles (H2 and H3 tags).
•      Include a short answer to questions (42 words).
•      Add links to authoritative domain names.

Build the architecture of your site

Whether the user or Google, nobody appreciates the labyrinthine sites. Indeed, just like the user, the search engine likes when the architecture of a site is clearly defined, it makes it easier to explore and index.

For smooth user experience, make navigation easier by using classic layouts. A homepage that leads to categories, leading to subcategories themselves. Everyone must be able to access very easily the content that interests them.

The architecture of your site must be as simple and horizontal as possible. The last sub-category should not be more than three clicks away from the main page.

In this way, you will put the odds on your side to increase your SEO and your traffic!

Include internal links to boost high potential pages

You've heard a lot about backlinks, but never underestimate the power of internal links when it comes to SEO.

Remember to add links pointing to your articles and pages with high potential! By this, we mean articles likely to be the most consulted and shared (recent content, relevant keywords, viral page technique).

Small tip: we recommend placing these links at the beginning of the article to reduce the bounce rate (the famous "Bounce Rate").

You can preview all of your internal links through the Google Search Console. Just click on the "Links" tab (at the bottom of the left column) and then "Internal links".

The mobile SEO, more important than ever

Last thing to consider when it comes to technical optimization, mobile optimization.

·        On the one hand, note that on Google, 6 out of 10 searches are now done from a mobile device.

·        On the other hand, Google has just implemented its first mobile-friendly algorithm that rewards mobile-friendly sites.

Want to know if your site is suitable for mobile devices? Go to this address for a quick test, https://search.google.com/test/mobile-friendly. You only have to register the URL of your site to have the heart.

For proper mobile optimization, you will need to:

·        Be direct and synthesize information. The essentials should appear at the top of your page.

·        Multiply visual cues (titles and subtitles, bulleted lists, images, gifs, pictograms).

·        Provide dense but structured content, with catchy titles and short paragraphs.

·        Integrate your share buttons wisely (at the beginning of the article or on the side).

Here we are! You have just read the main SEO techniques to increase your traffic.

How to build an SEO-friendly URL

Even though the URL does not really act directly on website SEO, take the time to build an SEO-friendly URL.

For this, you can follow the following tips:

For readability, do not use accents, capital letters, or special characters in your URL. Otherwise "SEO" may turn into "r% C3% A9f% C3% A9rencement" for some browsers.

Once the content is created and optimized explore as google

Another tip of SEO, a tool that will be very useful! As its name suggests, "Explore as Google" (or "Fetch as Google" for English speakers) gives you insight into how Google crawls your site and displays your URL.

This is an opportunity to step back and put yourself in the place of the search engine! This may allow you to spot exploration problems that you do not doubt.

To access it, go to the Google Search Console. Click on the "Exploration" tab (left column) then "Explore like Google". All you have to do is read the detailed report.

"It's hard to put forward a single SEO technique in 2019 because, for me, the fundamentals are still - largely - present and no new criterion of major relevance have really been revealed for almost 10 years, contrary to what is written. Here or there. I think the most relevant, by far, is to fully understand the search the intent of the intended target and respond to it in the most relevant and intelligent way possible so that the site, macroscopically, and the page, in a granular way, are the most legitimate compared to the request of the visitor. In short, be the best in the answer given to the user. This is, I deeply believe, the best way to obtain lasting visibility in natural referencing in 2020. "