WHAT IS BRAND LOYALTY? Brand loyalty is a customer's commitment to repeatedly buy specific products from a particular brand or company. This emotionally charged act extends to services, goods, and the spread of a positive word-of-mouth message. When we think of a brand, it is both the conscious and subconscious feelings that drive us to make a purchase, not necessarily important factors like price, availability, or functionality. If a business can elicit a positive emotional response when marketing a product, whether that's by gaining a new customer or encouraging repeat transactions, then you've achieved brand loyalty . Think of popular brands like Coca-Cola or Pepsi, Apple or Microsoft. What images, thoughts, and feelings come to mind when you think about each brand? The answer will vary depending on your own beliefs and values. Have a look at How brand image impact on a business . The answer to consumer loyalty to different brands li...
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